Product Description
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this cus­tomer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematic… More >>

The Loyalty Leap: Turning Customer Information into Customer Intimacy

Product Description
“Your Band Is A Virus – Behind-The-Scenes And Viral Marketing For The Independent Musician” is the essential, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective promotional strategies used by independent musicians and bands. Many of them are marketing tips and resources you won’t find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews).

In today’s music market there are no “1,001 Ways to Promote Yourself” or “Foolproof Ways To Become A Star.” Today’s independent artist must be aggressive, yet innovative and respectful in their promotion tactics. For artists who wish to have their music covered by music and mp3 blogs, websites, magazines, newspapers, internet radio and podcasts.

This updated edition features an exclusive interv… More >>

Your Band Is A Virus – Behind-The-Scenes And Viral Marketing For The Independent Musician

Product Description
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source… More >>

In The Plex

Product Description
NOTE: This is a single serving from The Digital Writer book, Writing Online by Sean Platt for writers who only need this specific information.

You’re a writer with magic to be envied.

You possess the rare skill of being able to make something from nothing.
You can change thinking, create emotions, and paint pictures in your readers’ minds.

You can manufacture money just by moving your fingers across the keyboard.
Through the alchemy of writing, you can take what makes you unique and turn it into consistent revenue. Write with a plan and you can turn your thoughts into assets that pay out on repeat.

Yet, many writers repeatedly make the same mistakes.

Instead of building for their future, they run around in circles, chasing deadlines and spiraling toward burnout. Sure, they are writing their faces off and working to earn a long list of appreciative clients. But too many writers ignore thei… More >>

The Digital Writer’s Guide to Building Assets